[Image: New Report: Reimagining Loyalty to Engage Today’s Consumers]  

In the face of shifting consumer expectations, the business case for loyalty is evolving. This report delves into various aspects of modern loyalty programs, from the importance of creating an emotional connection and simplifying reward redemption to extending value across the travel journey and into retail engagement.

[Image: Video Interview: Rethinking Loyalty in the Age of AI]  

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.

[Image: How Azerbaijan Is Creating Its Niche in Winter Travel]  

As nature-based travel gains global traction, Azerbaijan is leveraging its diverse landscapes to redefine its winter tourism appeal. The country is investing in luxury resorts and unique winter activities to attract travelers looking for authentic experiences.