A subdomain is an extended part of your domain name that's built for a specific purpose. And acts as a separate site. For example, you can create a subdomain like blog .yoursite.com to host your blog content. Another reason why you might use a subdomain is to separate the ecommerce portion of your website from its main domain.

Subdomain vs. Subdirectory. A subdomain compartmentalizes your website so you can establish specific content types that are distinct from your root domain. On the other hand, a subdirectory is a pathway within your site. Subdirectories are a level within the domain's hierarchy. Subdirectories branch off from the subdomain they belong to.

A hidden but important benefit of subdirectories for SEO is that they help you protect your website from some Google algorithms, particularly the Google Helpful Content and Reviews updates. For example, let's say you have many product reviews in a subdomain on your website (e.g., reviews.example.com).

SEOs want to know three things: If Google treats content organized by subdirectories differently than content separated by subdomains. If there is different treatment, which systems distinguish between them and how they work. Which configuration is ultimately better for rankings, traffic, and revenue.

A subdomain operates like a distinct, separate website, independent from the main domain. In contrast, a subdirectory is a tightly-knit part of your primary domain, treated as an integral segment by search engines. When it comes to SEO impact, both present their unique advantages.

Subdomain vs. Subdirectory. A subdomain compartmentalizes your website so you can establish specific content types that are distinct from your root domain. On the other hand, a subdirectory is a pathway within your site. Subdirectories are a level within the domain's hierarchy. Subdirectories branch off from the subdomain they belong to.

A hidden but important benefit of subdirectories for SEO is that they help you protect your website from some Google algorithms, particularly the Google Helpful Content and Reviews updates. For example, let's say you have many product reviews in a subdomain on your website (e.g., reviews.example.com).

SEOs want to know three things: If Google treats content organized by subdirectories differently than content separated by subdomains. If there is different treatment, which systems distinguish between them and how they work. Which configuration is ultimately better for rankings, traffic, and revenue.

A subdomain operates like a distinct, separate website, independent from the main domain. In contrast, a subdirectory is a tightly-knit part of your primary domain, treated as an integral segment by search engines. When it comes to SEO impact, both present their unique advantages.