B2B行銷 策略 三：Email 或電子報 EDM Email 仍是B2B行銷的主力，許多B2B公司間的聯繫都是靠 Email，雖然它很傳統，但很適合 B2B 模式 ，因為現在多數人都是靠著電腦工作，每天例行公事就是收發 Email。

B2B產業做電子郵件行銷沒效益?我們的產業很特殊，不適合群發Email？ 但是又只能一封一封寫陌生開發信給國外客人，耗費大量時間，其中很可能一半以上的信到底有沒有吸引到客人，自己也不清楚，這是身在B2B外銷業務通常會困擾的問題。

B2B 行銷案例：帶你看 IBM、台積電和 Welly 怎麼做 B2B 行銷! 介紹完 B2B 行銷的基礎概念、策略規劃與行銷方式後，讓我們跟你分享知名企業 IBM 與台積電的 B2B 行銷策略，透過 2 個成功案例讓你更了解 B2B 行銷的精髓，最後再跟你聊聊 Welly 自己有經營的 B2B 行銷管道!

企業一定要學! 8大B2B電子郵件行銷訣竅，深受客戶信任的電子報 (EDM)美學，幫您建立品牌好感 EDM行銷是什麼? EDM全文為Electronic Direct Mail，也就是電子報行銷、Email行銷或電子郵件行銷，企業透過發送Email的方式來傳遞訊息、分享產品資訊並維繫顧客情感。

Learn how to use email marketing to nurture leads and drive sales for your B2B business. Discover how to create effective email campaigns, segment your audience, and measure your results. Get expert advice and practical tips for crafting compelling email content, optimizing your subject lines and calls to action, and building a loyal email subscriber base.

B2B 是 Business to Business 的縮寫，是「企業對企業銷售」的意思。「Business （企業）」包含所有以組織、商家為主體的企業，像是一般公司、電商平台等。B2B 行銷，就是在描述「企業對企業銷售的過程」中，可以用的銷售策略、手法。

傳統 B2B 行銷模式已失效？這本全攻略助您打破框架，擁抱數位轉型，掌握強大的數位工具，引領 B2B 行銷邁向新時代!

B2B行銷是什麼？B2B行銷策略如何規劃？Haptik將介紹B2B行銷特性，並分享行銷策略制定流程、常見B2B行銷方式，包括實體活動與 ...

電子報行銷雖然是老掉牙的行銷方式，但 根據數據，有 93% 的 B2B 行銷人員都是在使用 Email，我想你應該也是對吧？ 雖然大部分的電子報可能會被視為垃圾郵件，但若可以將潛在客戶轉成客戶的成功率只是千分之一，我想是可以試試的。

B2B行銷是什麼？B2B行銷策略如何規劃？Haptik將介紹B2B行銷特性，並分享行銷策略制定流程、常見B2B行銷方式，包括實體活動與B2B網路行銷方法，讓你一次看懂B2B行銷策略可以如何規劃!

The email game is a bit different for those who specialize in the B2B segment of marketing, as obvious modifications must be made to the tone and structure of your campaigns. Your audience is not only more savvy to advertising, but generally more discerning. Yet the essential rules of the game remain the same. In order to establish valuable connections and prosperous partnerships, a B2B ...

B2B brands significantly trail their B2C peers in the use of most email marketing tactics and technologies, according to the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency.

These cold email templates and expert tips will help you write attention-grabbing B2B sales emails that prospects will want to read.

Email 行銷對 B2B 企業、B2C 品牌皆扮演關鍵角色。 當今個人化推薦技術發展越趨成熟，意味 Email 行銷 (搭配 CRM 系統) 已可做到根據客戶所處的階段 ...

近幾年無論 B2B 或 B2C 型態的企業操作電子報行銷，藉由用戶想獲得折價券或者下載標題很誘人的電子書，必須留下 Email 才能獲得，而品牌藉由客戶資訊的取得，發送許多相關的電子郵件。

B2B行銷的重要性 B2B公司需要進行行銷並 經營品牌 的原因，是為了面對競爭對手可能取代自己所提供產品和服務的威脅。若是所提供的產品或服務，完全沒有競爭對手，那可能便沒有行銷的需求，但基本上這是不可能發生的。 因此，企業需要透過行銷與品牌來讓自己與眾不同，並闡述一個關於企業 ...

B2B網路行銷怎麼做？B2B網路行銷懶人包，介紹B2B網路行銷的策略，6種常見B2B網路行銷方法，用網路行銷策略成功讓顧客買單。消費型態已改變，AISAS 5階段詮釋網路行銷的重要性，B2B企業發展網路行銷佈局，越早有機會利用集客式行銷策略，在網路上有品牌曝光機會，延攬潛在消費者。

隨著B2B產業需求的興起，加上疫情衝擊的影響，使得B2B行銷越來越重要。究竟何謂B2B行銷？B2B業務開發有哪些方法？跟著本文的腳步，將從B2B業務開發到行銷策略為你一一介紹，並推薦你適合的B2B行銷公司，讓你有效累積名單，化為公司成長的動力。

想要做好 B2B 行銷，掌握數位行銷絕對是不可或缺的必備能力!隨著數位科技的發展，B2B 行銷也必須走向數位化。透過探討 B2B 行銷策略，可以讓你快速掌握 B2B 數位行銷的訣竅和執行方向，藉此有效提升行銷效率、增加銷售業績。

B2B行銷聽起來好像很複雜？別擔心!透過本文您可以認識B2B行銷的當前趨勢、關鍵績效指標、分析軟體、行銷管道等等，讓您往專業行銷人的路上邁進!

但是想現在的數位時代，越來越多B2B也開始重視行銷的effort去得到更多客戶群的關注。 具體怎麼做，一定要看完B2B行銷你需要知道的三大法寶!

b2b 비즈니스에서 이메일 마케팅은 오래되고 검증된 마케팅 기법입니다. 지금도 b2b 마케터의 93%가 이메일을 통한 영업을 하고 있으며, b2b 기업의 83%가 뉴스레터 콘텐츠를 이메일 마케팅의 하나로 활용하고 있습니다.

The B2B Marketing Expo US offers a world class event agenda covering how marketing professionals can advance their businesses and own personal careers.

The B2B Marketing Expo California returned to The LA Convention Center under new ownership and registrations were through the roof with 5,216 business, marketing, and sales professionals in ...

The B2B Marketing Expo offers a world class event agenda covering how marketing professionals can advance their businesses and own personal careers. Hundreds of suppliers and expert speakers will demonstrate the latest technologies and discuss the most innovative services available. Educational masterclasses provide more in-depth hands on experiences, networking areas facilitate valuable ...

The consequence of COVID is that previously reluctant companies have begun to realize the value of big data, AI, and machine learning. Although B2B companies were initially hesitant due to their focus on customer relationships, they are reportedly embracing the technology and implementing AI-driven operations. This study explores innovative AI technologies within a global B2B enterprise ...

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After Saturday's assassination attempt, the former president promised a change of tone. Instead, he's rewarded some of the most incendiary figures in his party with plum assignments.